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How to Write a Capability Statement: A Comprehensive Guide

Introduction

A business capability statement is a document that highlights a company’s expertise, achievements, and capabilities.

It serves as a resume for businesses, showcasing what they can deliver and how they stand out from competitors. This document is essential for businesses seeking to win new customers, particularly in industries where tender responses and business pitches are common. In this guide, we will explore the definition, purpose, and key components of a capability statement, as well as provide practical tips on how to create an effective one.

Definition and Purpose of a Capability Statement

A capability statement is a concise document that outlines a business’s core competencies, achievements, critical skills, expertise, accreditations, products or services, and associations.

It is designed to demonstrate a company’s ability to deliver results and solve problems for its clients. This document is used in various contexts, including tender responses, business pitches, and internal communications with stakeholders such as employees, suppliers, partners, distributors, and investors.

Key Components of a Capability Statement

A good capability statement should include the following core areas:

1. Business Overview: This section provides a snapshot of the business, including its heritage, expertise, direction, vision, and values.

2. Core Competencies: This section highlights the business’s unique selling points and value proposition, emphasizing how it can solve problems for clients.

3. Key Personnel: Include professional profiles of management and team members, including their roles, experience, and qualifications.

4. Products and Services: Describe the products or services offered, focusing on how they address client requirements.

5. Clients and Projects: Showcase the business’s track record by including a list of major clients and examples of relevant projects.

6. Contact Details: Provide full business contact details, including name, title, email, telephone, locations, and website, along with the ABN or ACN.

Additional Information to Include

Depending on the context and target audience, additional information can be included to enhance the capability statement:

– Policies and Procedures: Outline the business’s policies and procedures to demonstrate its commitment to quality and compliance.

– Accreditations and Certifications: Highlight any relevant accreditations or certifications that demonstrate expertise and credibility.

– Awards and Recognition: Include any notable awards or recognition received by the business to build credibility.

– Membership of Professional Associations: List any relevant professional associations the business is a part of to demonstrate its commitment to industry standards.

– Client Testimonials: Include testimonials from satisfied clients to build trust and credibility.

– Community Involvement: Highlight any community involvement or social responsibility initiatives the business is involved in to demonstrate its commitment to social causes.

Checklist for Creating a Capability Statement

To ensure your capability statement is comprehensive and effective, follow this checklist:

1. Business Overview: Provide a clear and concise overview of the business.

2. Core Competencies: Highlight the business’s unique selling points and value proposition.

3. Key Personnel: Include professional profiles of management and team members.

4. Products and Services: Describe the products or services offered.

5. Clients and Projects: Showcase the business’s track record.

6. Contact Details: Provide full business contact details.

Creating a Capability Statement

To create an effective capability statement, follow these three steps:

1. Define Your Purpose: Determine the purpose of your capability statement. Is it for tender responses, business pitches, or internal communications?

2. Identify Your Target Audience: Identify your target audience and tailor your content accordingly. For example, if you are targeting government agencies, you may need to emphasize your accreditations and certifications.

3. Write Your Statement: Use the checklist above to ensure your capability statement includes all necessary components. Keep it concise, clear, and professional.

Conclusion

A well-written capability statement is essential for businesses seeking to win new customers and establish credibility.

By following the guidelines outlined above, you can create a comprehensive and effective capability statement that showcases your business’s capabilities and sets it apart from competitors. Remember to tailor your content to your target audience and ensure that your statement is concise, clear, and professional. With a well-crafted capability statement, you can confidently present your business to potential clients and stakeholders, increasing your chances of securing new business opportunities.


Sources

  • https://www.business.qld.gov.au/running-business/marketing-sales/marketing/business-to-business/capability-statement
  • https://www.business.qld.gov.au/running-business/support-assistance/events/events/default/dsdilgp/capability-statement-workshop-online
  • https://www.statedevelopment.qld.gov.au/industry/industry-support/promoting-your-business
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